<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[My Site 2]]></title><description><![CDATA[My Site 2]]></description><link>https://www.digimarconsultancy.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 14 Aug 2026 04:21:37 GMT</lastBuildDate><atom:link href="https://www.digimarconsultancy.com/en/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Aselsan Customer Centricity and Marketing Academy]]></title><description><![CDATA[We have successfully completed our 10-day Customer Centricity and Marketing Academy program for the senior management team of Aselsan, one of Türkiye's greatest sources of pride. Throughout the program, we worked with nearly 150 managers and directors on topics including Aselsan's markets, product categories, customers, competitive landscape, and overall marketing strategy. We also explored evolving consumer behavior and discussed the latest market trends. We feel incredibly fortunate to have...]]></description><link>https://www.digimarconsultancy.com/en/post/aselsan-customer-centricity-and-marketing-academy</link><guid isPermaLink="false">6a70ae5d21e47bff5e375727</guid><pubDate>Mon, 03 Aug 2026 15:06:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/067715_6f3838568b8148dc9892a19df737af86~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>basakkaramete</dc:creator></item><item><title><![CDATA[How to Prepare Your E-commerce Website for the New Year]]></title><description><![CDATA[The New Year is an excellent opportunity for retailers to boost revenue. By making the most of this season, you can significantly increase your sales. So, how can you prepare your e-commerce website for New Year shopping? Offer gift recommendations: Create New Year gift categories such as gifts for mothers, fathers, partners, and children. Provide gift options across different price ranges and develop unique themes. Make sure your recommendations appeal to a variety of interests and...]]></description><link>https://www.digimarconsultancy.com/en/post/how-to-prepare-your-e-commerce-website-for-the-new-year</link><guid isPermaLink="false">6a70ae0720dda1508ea357e9</guid><pubDate>Mon, 03 Aug 2026 15:05:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/067715_38c2995bfe5e4116ad1dce07594ff931~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>basakkaramete</dc:creator></item><item><title><![CDATA[8 Tips for Multi-Channel E-Commerce]]></title><description><![CDATA[It's 2023, and we're living in a multi-channel world. Between online sites, marketplaces, social commerce, and mobile apps, all online and physical channels have become deeply intertwined. The average digital consumer engages with 7 different channels in a single month. In the apparel category, shoppers gather information from an average of 4 different sources before making a purchase. Where customers go to find product information is shifting too. Marketplaces are now the more common...]]></description><link>https://www.digimarconsultancy.com/en/post/7-tips-for-multi-channel-e-commerce</link><guid isPermaLink="false">6a70ad7c2ac20144322c7e8a</guid><pubDate>Mon, 03 Aug 2026 15:03:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/067715_99155739d6cd4ce3bd1922d997803830~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>basakkaramete</dc:creator></item><item><title><![CDATA[Google Advertising in 2024]]></title><description><![CDATA[2023 was full of major developments in Google advertising: the phasing out of cookies, the rise of Performance Max, and the emergence of YouTube Shorts. So what will we be talking about in Google advertising in 2024? New Developments in Performance Max: Performance Max, often referred to as PMax, is Google's marketing tool that runs unified, goal based campaigns across all of its inventory platforms. Here's what we saw in 2023: The integration of real time data analytics Greater precision in...]]></description><link>https://www.digimarconsultancy.com/en/post/google-advertising-in-2024</link><guid isPermaLink="false">6a70acf8c4c8fc7c183633d6</guid><pubDate>Mon, 03 Aug 2026 15:01:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/067715_6044dfc654ad430a801aff72c3b0ca7a~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>basakkaramete</dc:creator></item><item><title><![CDATA[Tips for Effective Messaging in E-Commerce]]></title><description><![CDATA[What should we keep in mind when messaging customers in e-commerce? What should we consider when sending messages via SMS or WhatsApp? What We Should Do More Of: Get legally compliant consent Use a conversational tone Keep messages simple Offer added value Use a clear CTA to drive action Include a link Be honest Respond promptly Address customers by name Track performance Mention business hours Keep the tone soft and friendly Have a messaging calendar in place Pull all messaging data from a...]]></description><link>https://www.digimarconsultancy.com/en/post/tips-for-effective-messaging-in-e-commerce</link><guid isPermaLink="false">6a70aca0e50f73a355e71c7f</guid><pubDate>Mon, 03 Aug 2026 14:59:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/067715_decfa6859a1043138d0c86fb0e838c0b~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>basakkaramete</dc:creator></item><item><title><![CDATA[Metrics for Measuring Customer Loyalty in E-Commerce]]></title><description><![CDATA[Customer loyalty, or retention, metrics evaluate how effective a brand's loyalty strategy is at keeping customers engaged with the brand. These metrics let you measure the strength of the relationships you've built with your customers. They reveal whether your site is meeting customer expectations and how well you're holding on to your customer base. Which Metrics Do We Use to Measure Customer Loyalty? Churn Rate This is the percentage of customers who stop shopping on your site within a...]]></description><link>https://www.digimarconsultancy.com/en/post/metrics-for-measuring-customer-loyalty-in-e-commerce</link><guid isPermaLink="false">6a70ac1021e47bff5e375473</guid><pubDate>Mon, 03 Aug 2026 14:58:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/067715_ab205778bbb842c3a656749ae1b2b346~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>basakkaramete</dc:creator></item><item><title><![CDATA[A Successful Call Center Strategy in E-Commerce]]></title><description><![CDATA[The call center, or customer service department, is one of the most critical components of any e-commerce business. What should we focus on when building a call center strategy, and what criteria should we use to measure its success? Key Elements of a Call Center Strategy: Multi Channel Service: It's important to consolidate customer contacts coming in from different channels, centralize the service you provide, and maintain a complete, end to end view of the customer. Offer multiple...]]></description><link>https://www.digimarconsultancy.com/en/post/a-successful-call-center-strategy-in-e-commerce</link><guid isPermaLink="false">6a70ab5521e47bff5e375393</guid><pubDate>Mon, 03 Aug 2026 14:55:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/067715_abfae08b6ef94dcebe0a4eca21637ad3~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>basakkaramete</dc:creator></item><item><title><![CDATA[E-Commerce in the Age of AI]]></title><description><![CDATA[On Saturday, December 23rd, we took part in the "E-Commerce in the Age of AI" program. Here's what we discussed: Where AI is headed and how it should be used AI and personalization AI powered chatbots AI and the customer experience AI and programmatic advertising]]></description><link>https://www.digimarconsultancy.com/en/post/e-commerce-in-the-age-of-ai</link><guid isPermaLink="false">6a70ab0b343a740acf5ee082</guid><pubDate>Mon, 03 Aug 2026 14:52:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/067715_ed6e3ccfc76f432fa998c175fd9e3f30~mv2.png/v1/fit/w_1000,h_993,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>basakkaramete</dc:creator></item><item><title><![CDATA[What Changed as of January 1st Under the New E-Commerce Law?]]></title><description><![CDATA[The much debated e-commerce law finally went into effect on January 1st. First passed by the Turkish Parliament in July 2022, the law had been widely discussed ever since, and several of its provisions were later suspended by the 10th Chamber of the Council of State. Despite this, a request to fully annul the law was rejected by the Constitutional Court, allowing it to move forward and take effect. The new law aims to prevent unfair competition and market monopolization in e-commerce, while...]]></description><link>https://www.digimarconsultancy.com/en/post/what-changed-as-of-january-1st-under-the-new-e-commerce-law</link><guid isPermaLink="false">6a70aab421e47bff5e3752db</guid><pubDate>Mon, 03 Aug 2026 14:51:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/067715_b6824064db044f1eadcf3f9e3904e184~mv2.jpg/v1/fit/w_1000,h_640,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>basakkaramete</dc:creator></item><item><title><![CDATA[Digital World Talks]]></title><description><![CDATA[Hello, Digital World!  Are you ready to explore the 2024 vision for digital marketing and dive into the unique world of brand awareness advertising at this month's "Digital World Talks" event?   Date: Wednesday, January 31, 2024  Time: 7:00 PM]]></description><link>https://www.digimarconsultancy.com/en/post/digital-world-talks-1</link><guid isPermaLink="false">6a70aa75c4c8fc7c183630f2</guid><pubDate>Mon, 03 Aug 2026 14:49:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/067715_45a05acb15dc4f32be1933bfc4e7596b~mv2.png/v1/fit/w_1000,h_536,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>basakkaramete</dc:creator></item><item><title><![CDATA[Tips for Increasing Mobile Sales]]></title><description><![CDATA[75% of e-commerce traffic and 60% of sales now happen via mobile. Given that mobile device ownership in Turkey sits at 99%, mobile sales matter more than ever. So how can we increase our mobile sales? Consider a Dedicated App If Your Traffic and Budget Support It: If you've already reached a solid volume of mobile traffic and sales, and you have the budget and team resources to support it, a dedicated app is worth considering. Otherwise, responsive design is enough on its own. An app allows...]]></description><link>https://www.digimarconsultancy.com/en/post/tips-for-increasing-mobile-sales</link><guid isPermaLink="false">6a70a9b8e50f73a355e71913</guid><pubDate>Mon, 03 Aug 2026 14:49:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/067715_487c2871376b4a7290bc5cd727f0a852~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>basakkaramete</dc:creator></item><item><title><![CDATA[The Math Behind E-Commerce]]></title><link>https://www.digimarconsultancy.com/en/post/the-math-behind-e-commerce</link><guid isPermaLink="false">6a70a998e50f73a355e718ed</guid><pubDate>Mon, 03 Aug 2026 14:45:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/067715_ab09b4d415a44933ab1e4b4349fb789f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>basakkaramete</dc:creator></item><item><title><![CDATA[10 Tips for a Successful E-Commerce Strategy]]></title><description><![CDATA[To build a high revenue, profitable e-commerce business, you need a strong e-commerce strategy behind it. Implementing any e-commerce tactic without a plan and clearly defined goals is a bit like walking in the dark, you'll never know what results to expect or how to measure whether your business is actually succeeding. So what does a strong e-commerce strategy actually look like? 10 Tips for a Strong E-Commerce Strategy: Set Strategic Goals and Measurable KPIs: Defining clear goals and...]]></description><link>https://www.digimarconsultancy.com/en/post/10-tips-for-a-successful-e-commerce-strategy</link><guid isPermaLink="false">6a70a92376d7f04320dffdfa</guid><pubDate>Mon, 03 Aug 2026 14:45:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/067715_16e2efb1e6234a23b3b1addb5b1d596e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>basakkaramete</dc:creator></item><item><title><![CDATA[The Importance of an E-Commerce Retail Calendar]]></title><description><![CDATA[An e-commerce retail calendar is essentially a promotional roadmap for your products. Many retailers and e-commerce businesses follow one closely. So why is a retail calendar necessary, and what should you keep in mind when building one? Why Do You Need an E-Commerce Retail Calendar? It Lets You Turn Special Occasions and Seasons Into Sales: There are many key dates throughout the year when shopping activity spikes, New Year's, religious holidays, Valentine's Day, Mother's Day, and more. A...]]></description><link>https://www.digimarconsultancy.com/en/post/the-importance-of-an-e-commerce-retail-calendar</link><guid isPermaLink="false">6a70a8b3343a740acf5ede00</guid><pubDate>Mon, 03 Aug 2026 14:43:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/067715_acb135bd31cb43f88c8ba1f4e09c24b9~mv2.png/v1/fit/w_1000,h_908,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>basakkaramete</dc:creator></item><item><title><![CDATA[How to Reduce Return Rates in E-Commerce]]></title><description><![CDATA[Return rates in e-commerce can climb as high as 30%. At the same time, 92% of customers say they'd shop again with a retailer if they had a smooth return experience. So why do customers return items? And how can we lower return rates? Why Do Customers Return Products? 23%: They receive an entirely different product than what they ordered 22%: The product differs from how it was described on the site 20%: The product arrives damaged 35%: Customer changed their mind or other personal reasons...]]></description><link>https://www.digimarconsultancy.com/en/post/how-to-reduce-return-rates-in-e-commerce</link><guid isPermaLink="false">6a70a79b6dc5b16e35a3b9d7</guid><pubDate>Mon, 03 Aug 2026 14:41:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/067715_44dc76fc4f9e47cdae0ca9c5f536975d~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>basakkaramete</dc:creator></item><item><title><![CDATA[8 Tips for Improving Your Checkout Process]]></title><description><![CDATA[Checkout is the single most important step on an e-commerce site, yet 70% of customers abandon the process right at this stage. So how can we improve the checkout experience? Here are 8 tips we've put together for you. 70% of customers abandon their cart during checkout. The biggest reasons behind this are unexpected additional costs (60%), mandatory account creation (37%), and having to go through too many extra steps. How Can You Improve Your Checkout Process? Let Customers See the Total...]]></description><link>https://www.digimarconsultancy.com/en/post/8-tips-for-improving-your-checkout-process</link><guid isPermaLink="false">6a70a69c92ad849485b1a48b</guid><pubDate>Mon, 03 Aug 2026 14:36:46 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/067715_c28d6a5fe6254bd09896d79eda305fe0~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>basakkaramete</dc:creator></item><item><title><![CDATA[What Is Conversion Rate? How Can You Increase It?]]></title><description><![CDATA[Conversion rate is the percentage of visitors who complete a desired action. On an e-commerce site, this typically means the percentage of visitors who go on to make a purchase. A high conversion rate usually points to a well designed, high performing site, while a low conversion rate signals that there's room for improvement. Before you begin optimizing your site's conversion rate, you first need to understand your customers' behavior, preferences, and pain points. If most of your visitors...]]></description><link>https://www.digimarconsultancy.com/en/post/what-is-conversion-rate-how-can-you-increase-it</link><guid isPermaLink="false">6a70a61392ad849485b1a42b</guid><pubDate>Mon, 03 Aug 2026 14:32:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/067715_4b773be3e48e42beae8631ce33c371a8~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>basakkaramete</dc:creator></item><item><title><![CDATA[Understanding the Instagram Algorithm]]></title><description><![CDATA[If we understand the Instagram algorithm better, we can grow our follower count more effectively.]]></description><link>https://www.digimarconsultancy.com/en/post/understanding-the-instagram-algorithm</link><guid isPermaLink="false">6a70a5e120dda1508ea34f4f</guid><pubDate>Mon, 03 Aug 2026 14:30:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/067715_bad994dc8a9040b180069fd45de84969~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>basakkaramete</dc:creator></item><item><title><![CDATA[TikTok Launches TikTok Shop]]></title><description><![CDATA[In October, TikTok officially launched its in-app e-commerce platform, TikTok Shop, in the United States. TikTok's goal is to position itself as a shopping destination, aiming to lead the way in social commerce and compete directly with Amazon. To encourage seller participation during Black Friday, TikTok backed the launch with discounts of up to 50%. Interestingly, the top sellers on TikTok aren't established brands or corporate players, they're products that go viral. The Unbrush detangling...]]></description><link>https://www.digimarconsultancy.com/en/post/tiktok-launches-tiktok-shop</link><guid isPermaLink="false">6a70a547eab202dc07328180</guid><pubDate>Mon, 03 Aug 2026 14:28:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/067715_cbdb52077f9845ecb5b85c8e0fc603e0~mv2.png/v1/fit/w_768,h_404,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>basakkaramete</dc:creator></item><item><title><![CDATA[The Impact of Free Shipping on Sales]]></title><description><![CDATA[One of the most popular tactics in e-commerce is offering free shipping. According to the 2021 Consumer Trends Report, 80% of consumers expect free shipping once their order reaches a certain amount, while 66% expect free shipping on all online orders. Free shipping isn't just a financial incentive, it's also a powerful psychological trigger. Does Free Shipping Actually Increase Sales?  It Increases Conversion Rates: According to numerous studies, offering free shipping reduces cart...]]></description><link>https://www.digimarconsultancy.com/en/post/the-impact-of-free-shipping-on-sales</link><guid isPermaLink="false">6a70a3f98934d53b944796a8</guid><pubDate>Mon, 03 Aug 2026 14:26:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_5398b38a0a0046e391d64d01904c5e51~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Birce Ozcan</dc:creator></item></channel></rss>