​Case Study:

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Chakra offers a wide product range, primarily spanning textiles, home decor, tableware & kitchen, and bathroom categories. In order to manage these products effectively across marketplaces and online channels, the following core needs came to the forefront:
 

• Intense Competitive Landscape: Aggressive price and campaign competition driven by online-exclusive collections from brands such as English Home, Madame Coco, Zara Home and Bella Maison.

• Price and Campaign Imbalance: Fluctuations in profitability and sales volume when the correct price–quantity balance is not established at the product level.

• Stock and Operational Efficiency: Stock accumulation and low inventory turnover in underperforming product groups.

• Campaign Effectiveness: The need to measure the actual sales contribution of campaign and coupon mechanics.
   

Our Solution

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The work was structured around a "Right Product – Right Price – Right Campaign – Right Channel" approach.

 

1. Competitor and Price Positioning Analysis

 

• The online-exclusive collections of English Home, Madame Coco, Zara Home and Bella Maison were examined in detail.

• Product-level price points, campaign intensity and competitive actions were analyzed to establish reference price benchmarks for Chakra.

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2. Product & Campaign Structuring

• Based on the competitive insights obtained, single-price campaign structures were implemented in coordination with Chakra's Planning team.

• A scalable and sustainable price–quantity balance was established to boost sales volume during campaign periods.

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3. Marketplace Operations and Performance Management

• Regular operations and performance meetings were held with the Chakra team twice a week, managing order, stock, campaign and advertising processes end to end.

• Weekly campaign and coupon performances were analyzed, scaling mechanics that contributed to sales and profitability while optimizing underperforming structures.

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4. Sales Planning and Target Management

• Monthly revenue targets, growth expectations and campaign calendars were planned at the beginning of each month.

• Sales priorities were clarified by taking seasonal opportunities and peak periods into account.

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5. Segment-Based Campaign and CRM Approach

• Segment-based coupon initiatives were implemented through Brand Center based on customer behavior and basket structure.

• Sales growth was achieved by scaling campaigns in segments with high conversion rates.

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6. Influencer and Marketing Integration

• Influencer collaborations were planned in alignment with campaign periods.

• Content calendar, product selection and performance tracking processes were managed end to end.

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Key Results
 

Through this holistic marketplace management approach:

 

• Increased Sales and Profitability: Sales volume was supported while profitability was preserved through the right pricing and campaign structures.

• Optimized Stock Structure: Inventory turnover was improved through stock clearance campaigns targeting underperforming product groups.

• Sustainable Growth: Predictable and sustainable growth was achieved across marketplaces through planned campaign calendars and clear sales targets.

• Strengthened Brand Visibility: Marketplace visibility was enhanced through category positioning, showcase placements and initiatives supporting brand perception.