We have successfully completed our 10-day Customer Centricity and Marketing Academy program for the senior management team of Aselsan, one of Türkiye's greatest sources of pride. Throughout the program, we worked with nearly 150 managers and directors on topics including Aselsan's markets, product categories, customers, competitive landscape, and overall marketing strategy. We also explored evolving consumer behavior and discussed the latest market trends. We feel incredibly

The New Year is an excellent opportunity for retailers to boost revenue. By making the most of this season, you can significantly increase your sales. So, how can you prepare your e-commerce website for New Year shopping? Offer gift recommendations: Create New Year gift categories such as gifts for mothers, fathers, partners, and children. Provide gift options across different price ranges and develop unique themes. Make sure your recommendations appeal to a variety of intere

It's 2023, and we're living in a multi-channel world. Between online sites, marketplaces, social commerce, and mobile apps, all online and physical channels have become deeply intertwined. The average digital consumer engages with 7 different channels in a single month. In the apparel category, shoppers gather information from an average of 4 different sources before making a purchase. Where customers go to find product information is shifting too. Marketplaces are now the mo

2023 was full of major developments in Google advertising: the phasing out of cookies, the rise of Performance Max, and the emergence of YouTube Shorts. So what will we be talking about in Google advertising in 2024? New Developments in Performance Max: Performance Max, often referred to as PMax, is Google's marketing tool that runs unified, goal based campaigns across all of its inventory platforms. Here's what we saw in 2023: The integration of real time data analytics Grea