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We have successfully completed our 10-day Customer Centricity and Marketing Academy program for the senior management team of Aselsan, one of Türkiye's greatest sources of pride. Throughout the program, we worked with nearly 150 managers and directors on topics including Aselsan's markets, product categories, customers, competitive landscape, and overall marketing strategy. We also explored evolving consumer behavior and discussed the latest market trends. We feel incredibly

The New Year is an excellent opportunity for retailers to boost revenue. By making the most of this season, you can significantly increase your sales. So, how can you prepare your e-commerce website for New Year shopping? Offer gift recommendations: Create New Year gift categories such as gifts for mothers, fathers, partners, and children. Provide gift options across different price ranges and develop unique themes. Make sure your recommendations appeal to a variety of intere

It's 2023, and we're living in a multi-channel world. Between online sites, marketplaces, social commerce, and mobile apps, all online and physical channels have become deeply intertwined. The average digital consumer engages with 7 different channels in a single month. In the apparel category, shoppers gather information from an average of 4 different sources before making a purchase. Where customers go to find product information is shifting too. Marketplaces are now the mo

2023 was full of major developments in Google advertising: the phasing out of cookies, the rise of Performance Max, and the emergence of YouTube Shorts. So what will we be talking about in Google advertising in 2024? New Developments in Performance Max: Performance Max, often referred to as PMax, is Google's marketing tool that runs unified, goal based campaigns across all of its inventory platforms. Here's what we saw in 2023: The integration of real time data analytics Grea

What should we keep in mind when messaging customers in e-commerce? What should we consider when sending messages via SMS or WhatsApp? What We Should Do More Of: Get legally compliant consent Use a conversational tone Keep messages simple Offer added value Use a clear CTA to drive action Include a link Be honest Respond promptly Address customers by name Track performance Mention business hours Keep the tone soft and friendly Have a messaging calendar in place Pull all messag

Customer loyalty, or retention, metrics evaluate how effective a brand's loyalty strategy is at keeping customers engaged with the brand. These metrics let you measure the strength of the relationships you've built with your customers. They reveal whether your site is meeting customer expectations and how well you're holding on to your customer base. Which Metrics Do We Use to Measure Customer Loyalty? Churn Rate This is the percentage of customers who stop shopping on your s

The call center, or customer service department, is one of the most critical components of any e-commerce business. What should we focus on when building a call center strategy, and what criteria should we use to measure its success? Key Elements of a Call Center Strategy: Multi Channel Service: It's important to consolidate customer contacts coming in from different channels, centralize the service you provide, and maintain a complete, end to end view of the customer. Offer

On Saturday, December 23rd, we took part in the "E-Commerce in the Age of AI" program. Here's what we discussed: Where AI is headed and how it should be used AI and personalization AI powered chatbots AI and the customer experience AI and programmatic advertising