Market research was conducted. Different product types and prices were investigated. The best-selling products of competitors were identified.

The right products were developed at the right price points. Appropriate price ranges were determined for each product type.

Sales forecasting was done. Sales forecasts were made on a monthly basis, for different periods of the launch, for each SKU, marketplace, and website. Production planning was given to the factory.

Product images were taken. Product images conforming to Chakra's visual standards were taken using many different options.

Banners were produced. Banners were created that showcase the uniqueness of the cotton collection, conveying its message and appealing to the Chakra brand.

Product descriptions have been written. These descriptions, written according to Chakra's standard descriptions, highlight the uniqueness of the Chakra cotton collection and emphasize the superiority of the products.

The Trendyol launch was planned. Communication was maintained with the Trendyol team, and the campaigns for the launch period were designed. Coupons, influencers, and target audience analyses were conducted.

The website was launched and site traffic advertising was carried out. An advertising plan was developed on Instagram and Google to promote the Chakra cotton collection.