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CMO Future Business Symposium Marketing Management

  • Aug 3
  • 1 min read

At the CMO Future Business Symposium's CMO Debate, we discussed key industry topics alongside ING CMO Sinem Serdar, Sahibinden.com CMO Nazım Erdoğan, Arçelik CMO Mehmet Tüfekçi, and Petrol Ofisi CMO Murat Zengin.


Topics discussed included:

  • The use of AI in marketing and how AI is shaping the customer discovery stage

  • The balance between brand and agency

  • Traffic versus targeted engagement


We'd like to thank MediaCat for this opportunity.






 
 
 

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