Effective CRM Methods in E-Commerce

The Most Important CRM Tools:

Email

SMS

Web push (on-site reminder messages)

App push (in-app reminder messages)

Delivering the Right Message to the Right Customer Is Critical:

A discount or coupon for first time visitors

"You left these items in your cart"

"Don't go, here's a special offer just for you"

"Sign up and get an extra discount"

"We've missed you, here's a special offer"

A birthday discount

"Stock is running low"

How to Grow Your Customer Data Pool:

Run in-store and online campaigns and merge the resulting data

Collect and track KVKK compliant email and SMS opt-ins

Support This With the Following:

A long term loyalty program

A digital wallet

Personalization

Personalized product recommendations

Personalized content

Outfit/combo recommendations

Measure:

Returning/repeat customers

Repeat purchase rate

Churn rate

Email and SMS open rates

Click through rates