Tips for Increasing Mobile Sales

75% of e-commerce traffic and 60% of sales now happen via mobile. Given that mobile device ownership in Turkey sits at 99%, mobile sales matter more than ever. So how can we increase our mobile sales?

1. Consider a Dedicated App If Your Traffic and Budget Support It: If you've already reached a solid volume of mobile traffic and sales, and you have the budget and team resources to support it, a dedicated app is worth considering. Otherwise, responsive design is enough on its own. An app allows you to improve personalization and user experience, and gives you the ability to send app push notifications.

   
   

2. Use Responsive Design That Adapts to Every Device: Your site should look correct no matter what device a customer is viewing it on. Use responsive design so your layout automatically adjusts to any screen, phone, tablet, or desktop.

   
   

3. Speed, Speed, Speed: Nothing frustrates customers more than a site that won't load. Run speed tests regularly. Compress large images and reduce unnecessary JavaScript, CSS, and plugins to keep your site loading quickly.

   
   

4. Make Navigation Effortless: Customers should be able to find products on your mobile site with ease. Keep menus simple and intuitive. Category names, brand labels, and filters should all be clearly visible. Buttons should be obvious, large enough to tap comfortably, and spaced apart from one another.

   
   

5. Optimize Your Checkout Flow for Mobile: Checkout is the most critical page on your site. Customers should be able to complete payment in just a few simple steps, with the option to check out as a guest or a member, and access to alternative payment methods.

   
   

6. Optimize Your Mobile Site for Google: Search engines now prioritize mobile, favoring mobile optimized sites in results. Make sure your site is properly optimized so you don't fall behind in organic search.

   
   

7. Optimize Your Mobile Site for Local Search: Many customers are looking for a nearby store they can easily visit. If you have physical locations, or if local visibility matters for your sales, use local keywords and provide clear information about your stores. Use schema markup so Google can properly surface your store listings.

   
   

8. Use Legible Fonts and Clear Images: Not everyone reads text comfortably on a small screen. Choose fonts and background colors that are easy on the eyes, and make sure images aren't so small that they're difficult to tap.