Summary:

For Selpak, the premium and innovative leader in the paper products category, we transformed marketplace channels from standard sales points into digital experience spaces that reinforce the brand's perception of superior quality and softness.

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The Challenge/Goal

Within the generic, one-size-fits-all templates of marketplace platforms, the goal was to make Selpak's premium positioning, texture quality, and innovative product features (scented, 3-4 ply, additive-free, etc.) feel tangible to consumers in a digital environment, without physical touch.

 

How We Did It:

• Premium Product Imagery: We built high-resolution, deep close-up visuals that convey Selpak's softness and micro-texture. Color palette and lighting were kept within an editorial style that supports the brand's premium perception.

• Rich Content & Storytelling: Rather than listing technical specs alone, we told the story of Selpak's skin-friendly composition, sustainability certifications, and superior absorbency through premium infographic design, enriching the content while preserving a minimalist aesthetic.

• Flagship Storefront Design: We designed Selpak's marketplace storefront with the same level of polish as the brand's own dedicated e-commerce site. Dedicated showcases were created for "Selpak Professional," the "Softness Series," and "Innovative Products," refining the user journey at every step.

Result:

Time spent on product pages saw a marked increase, while Selpak's premium and innovative product lines experienced strong momentum in sales share, with notable growth in cross-sell, up-sell rates, and overall conversion.