Büyük Veri Blogu

Conversion rate is the percentage of visitors who complete a desired action. On an e-commerce site, this typically means the percentage of visitors who go on to make a purchase. A high conversion rate usually points to a well designed, high performing site, while a low conversion rate signals that there's room for improvement. Before you begin optimizing your site's conversion rate, you first need to understand your customers' behavior, preferences, and pain points. If most o

If we understand the Instagram algorithm better, we can grow our follower count more effectively.

In October, TikTok officially launched its in-app e-commerce platform, TikTok Shop, in the United States. TikTok's goal is to position itself as a shopping destination, aiming to lead the way in social commerce and compete directly with Amazon. To encourage seller participation during Black Friday, TikTok backed the launch with discounts of up to 50%. Interestingly, the top sellers on TikTok aren't established brands or corporate players, they're products that go viral. The U

One of the most popular tactics in e-commerce is offering free shipping. According to the 2021 Consumer Trends Report, 80% of consumers expect free shipping once their order reaches a certain amount, while 66% expect free shipping on all online orders. Free shipping isn't just a financial incentive, it's also a powerful psychological trigger. Does Free Shipping Actually Increase Sales? It Increases Conversion Rates: According to numerous studies, offering free shipping reduc

Product pages are the most critical pages for turning a website visit into a conversion. This is where users examine and evaluate the product before ultimately deciding whether to buy. That's why carefully structured, user friendly product pages are so important in e-commerce. Using a CTA (Call to Action) Every product page needs a clear CTA inviting the visitor to buy, usually expressed simply as "Add to Cart." This CTA should always be visible on the page and needs to work

It's 2024, and we're living in a multi-channel world. Between physical stores, online sites, marketplaces, social commerce, and mobile apps, all online and physical channels have become deeply intertwined. The average digital consumer engages with 7 different channels in a single month. In the apparel category, shoppers gather information from an average of 4 different sources before making a purchase. Where customers go to find that information is shifting too. Marketplaces

Al: The overarching world of Artificial Intelligence, transforming industries. ML: Machine Learning's role in shaping intelligent systems. Deep Learning: Neural networks for human-like thinking. Neural Network: Mimicking human brain functions for learning. Supervised Learning: Teaching computers with labelled examples. Unsupervised Learning: Machines finding patterns without labels. Reinforcement Learning: Trial-and-error learning for machines. NLP: Tech enabling computers to

You want to get started in e-commerce. You may already have an established brand, maybe even a physical store, and now you want to start selling online too. So where should you begin? And what steps should you follow when launching into e-commerce? 1. Conduct Market and Competitive Analysis: What products are selling in the online market? Which categories or subcategories are already saturated with competitors? In which category, or subcategory, could you offer something diff