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I wanted to share a summary of a three-hour presentation I gave on Artificial Intelligence (AI) and Generative AI, both incredibly popular topics right now. To start, AI is already part of our lives in many ways: Vision Detection: Facial recognition on our phones, defect detection on production lines Expert Systems: Smart algorithms like the ones behind Netflix Planning and Optimization: Tools like Yandex or Google Maps Natural Language Processing: Tools like Siri Robotics: N

Core Elements of a Great Email: Subject line Preheader text Header/subheader Logo Color scheme Images Copy Call to action Signature and footer Unsubscribe button 10 Key Elements to Effective Email Design: Make It Mobile Responsive Customize Your Preheader Text Use an Effective Template: Message hierarchy Visual aesthetics Eye flow guidance Choose Colors Strategically Email Typography Matters Keep Copy Clean and Concise: Maintain a good text to image ratio Keep headlines unde

1. Not Properly Defining the Target Audience Without clearly defining its target audience, an e-commerce business can struggle to determine the right products and marketing strategies. Identifying the target audience is essential for offering the right products through the right marketing strategies and ensuring customer satisfaction. 2. Choosing the Wrong Platform Failing to choose the right platform for an e-commerce business can hold back growth and make the business harde

A stylish, functional e-commerce site can boost brand loyalty and drive sales. On the other hand, glitches and confusing experiences can damage trust and make it harder for customers to complete a purchase. That's why many sellers test their sites regularly. What Is E-Commerce Testing? E-commerce site testing involves evaluating a site's functionality, systems, and UX to identify issues that could affect product sales. The goal is to make sure the store runs smoothly, securel

We ran an "E-com Strategy Workshop" with the Eczacıbaşı Consumer Products team. Drawing on Harvard Business Review, McKinsey, and a range of other sources, alongside my own hands-on e-commerce experience, I had put together an Ideal E-Commerce Strategy framework. I presented this strategy at the Eczacıbaşı workshop, and wanted to share a summary with you as well. If we think of the ideal e-com strategy as a house, its architecture rests on several key strategic foundations. T

At last week's three day DigiTech Summit, artificial intelligence was a major topic of conversation. We wanted to summarize the seven common themes that came up across the three days of presentations: 1. Agentic AI and AI Powered Autonomous Business Processes The most talked about topic was how AI is evolving from a system that simply answers questions (chatbots) into one that takes action and gets things done (agents). The Rise of Agents: Companies like Microsoft explained t

https://perakende.org/yapay-zekanin-perakende-ve-e-ticarette-kullanim-alanlari/ Artificial intelligence has actually been part of our lives for many years now. Through Netflix recommendations, Yandex searches, or our smartphones, we've been using this technology without even realizing it. But over the past few years, especially with the rise of Generative AI, artificial intelligence has moved to the very center of our lives. Applications like ChatGPT, Gemini, and DeepSeek hav

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