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The much debated e-commerce law finally went into effect on January 1st. First passed by the Turkish Parliament in July 2022, the law had been widely discussed ever since, and several of its provisions were later suspended by the 10th Chamber of the Council of State. Despite this, a request to fully annul the law was rejected by the Constitutional Court, allowing it to move forward and take effect. The new law aims to prevent unfair competition and market monopolization in e-

Hello, Digital World! 🌐 Are you ready to explore the 2024 vision for digital marketing and dive into the unique world of brand awareness advertising at this month's "Digital World Talks" event? 🚀 📅 Date: Wednesday, January 31, 2024 🕖 Time: 7:00 PM

75% of e-commerce traffic and 60% of sales now happen via mobile. Given that mobile device ownership in Turkey sits at 99%, mobile sales matter more than ever. So how can we increase our mobile sales? Consider a Dedicated App If Your Traffic and Budget Support It: If you've already reached a solid volume of mobile traffic and sales, and you have the budget and team resources to support it, a dedicated app is worth considering. Otherwise, responsive design is enough on its own

To build a high revenue, profitable e-commerce business, you need a strong e-commerce strategy behind it. Implementing any e-commerce tactic without a plan and clearly defined goals is a bit like walking in the dark, you'll never know what results to expect or how to measure whether your business is actually succeeding. So what does a strong e-commerce strategy actually look like? 10 Tips for a Strong E-Commerce Strategy: Set Strategic Goals and Measurable KPIs: Defining clea

An e-commerce retail calendar is essentially a promotional roadmap for your products. Many retailers and e-commerce businesses follow one closely. So why is a retail calendar necessary, and what should you keep in mind when building one? Why Do You Need an E-Commerce Retail Calendar? It Lets You Turn Special Occasions and Seasons Into Sales: There are many key dates throughout the year when shopping activity spikes, New Year's, religious holidays, Valentine's Day, Mother's Da

Return rates in e-commerce can climb as high as 30%. At the same time, 92% of customers say they'd shop again with a retailer if they had a smooth return experience. So why do customers return items? And how can we lower return rates? Why Do Customers Return Products? 23%: They receive an entirely different product than what they ordered 22%: The product differs from how it was described on the site 20%: The product arrives damaged 35%: Customer changed their mind or other pe

Checkout is the single most important step on an e-commerce site, yet 70% of customers abandon the process right at this stage. So how can we improve the checkout experience? Here are 8 tips we've put together for you. 70% of customers abandon their cart during checkout. The biggest reasons behind this are unexpected additional costs (60%), mandatory account creation (37%), and having to go through too many extra steps. How Can You Improve Your Checkout Process? Let Customers