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At the Future Leading CMOs Program, we discussed the use of AI in marketing. We covered practical applications of AI across a wide range of areas, from image, video, and ad production to market research, analytics, chatbots, and website development. Thank you to Business School Istanbul for the opportunity to speak on this topic.

We worked with the MediaMarkt Turkey team on topics such as digital trends, AI in retail, and performance marketing, and developed a number of great projects together. Thank you, Bünyamin Yıldırım and the MediaMarkt team.

At the CMO Future Business Symposium's CMO Debate, we discussed key industry topics alongside ING CMO Sinem Serdar, Sahibinden.com CMO Nazım Erdoğan, Arçelik CMO Mehmet Tüfekçi, and Petrol Ofisi CMO Murat Zengin. Topics discussed included: The use of AI in marketing and how AI is shaping the customer discovery stage The balance between brand and agency Traffic versus targeted engagement We'd like to thank MediaCat for this opportunity.

Neglecting Site Speed Slow loading pages are a major source of frustration for users and drive up bounce rates. This isn't just a problem for people browsing the site. It also affects rankings. Google treats page speed as an important factor when determining a website's position in search results. Incomplete Product Descriptions Missing or poorly written product descriptions hurt both your sales and your search engine rankings. Writing original descriptions helps target searc

User Generated Content (UGC) can be a powerful tool for e-commerce marketers. Adding UGC to your e-commerce site can boost brand awareness, build trust, increase sales, and help you gather customer feedback. Increased Trust and Credibility When users share their genuine experiences, it gives other customers more reliable information to go on. This, in turn, has a positive influence on potential customers' purchasing decisions. SEO and Traffic Growth UGC keeps a steady stream

https://perakende.org/ideal-e-ticaret-stratejisi-ve-e-ticarette-basarinin-sirri/ In today's rapidly evolving digital ecosystem, e-commerce is no longer just a space to showcase products online. It has become a multi-layered hub of technology and operations. Success under the "Ideal E-Commerce Strategy" shouldn't come down to trial and error or luck; it needs to be built on financial discipline, operational excellence, and a data-driven vision. Let's take a closer look at the

What is Competitor Analysis? In E-Commerce, no firm stands alone. Competitor analysis is a strategy that helps e-commerce firms understand their place in their industry by observing what other firms are doing, and by analyzing their strengths and weaknesses. How to Do a Competitor Analysis? The steps of competitor analysis may change depending on the size of the firm and industry. Still main criteria like target audiences, pricing policies, and shipping should be carefully ta

What is E-E-A-T? It is short for Experience, Expertise, Authoritativeness, and Trustworthiness. It represents the four main criteria Google takes into account when ranking search results. Experience This highlights the content creator's experience with the topic. According to Google, a content creator having relevant experience on the topic gives them priority in rankings. Expertise The website having expertise in the subject it contains is also one of the top priorities. Con